| Filed | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| 2026-05-18 | DALEY CLAYTON C JR Director | Bought | 10,000 | $11.78 | $118k |
| 2026-04-24 | KILTS JAMES M Director | Bought | 80,000 | $12.39 | $991k |
| 2025-11-19 | Clawson Michael L Chief Commercial Officer | Bought | 5,000 | $20.00 | $100k |
| 2025-11-10 | Bealer Christopher J Chief Financial Officer | Bought | 9,946 | $20.01 | $199k |
| 2025-07-23 | Tanner Geoff E President and CEO | Bought | 6,050 | $33.11 | $200k |
| 2024-11-20 | KRAFT TIMOTHY RICHARD Chf Legal & Corp. Affairs Of. | Sold | 76,761 | $37.60 | $2.9M |
| 2024-11-14 | Ratzan Brian K. Director | Sold | 50,000 | $37.38 | $1.9M |
| 2024-11-12 | Ratzan Brian K. Director | Sold | 66,483 | $36.28 | $2.4M |
| 2024-11-12 | SCALZO JOSEPH Director | Sold | 147,200 | $36.86 | $5.4M |
| 2024-11-08 | SCALZO JOSEPH Director | Sold | 225,912 | $35.67 | $8.1M |
| Insider | Role | Buys | Total bought |
|---|---|---|---|
| KILTS JAMES M | Director | 1 | $991k |
| Tanner Geoff E | President and CEO | 1 | $200k |
| Bealer Christopher J | Chief Financial Officer | 1 | $199k |
| DALEY CLAYTON C JR | Director | 1 | $118k |
| Clawson Michael L | Chief Commercial Officer | 1 | $100k |
Every insider buy and sell for SMPL plotted on the price, the full two-year history, cluster scores and daily updates — in the members area, $29/month. A free quarterly sample of the whole dataset needs no account.
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