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VITL insider trading

Vital Farms, Inc. — open-market insider buys and $1M+ sells from SEC Forms 3, 4 and 5.
Insider buys · 24 mo
17
Bought · 24 mo
$835k
Buys · last 90 days
0 · $0
Most recent buy
2026-05-21

Cluster buy detected

11 insiders bought VITL within a short window (2026-05-13→2026-05-19), $645k in total — cluster score 79/100. Members see the buyers, the score breakdown and the chart.

See the cluster

Recent insider filings

FiledInsiderTypeSharesPriceValue
2026-05-21Kennedy Kelly J.cluster
Director
Bought2,500$8.40$21k
2026-05-21Cyr William B.cluster
Director
Bought6,000$8.52$51k
2026-05-21Holland Joseph Michaelcluster
Chief Supply Chain Officer
Bought12,484$8.00$100k
2026-05-21Flanagan Glenda Jcluster
Director
Bought6,100$8.33$51k
2026-05-21Van Hoven Reena Chauhancluster
Chief People Officer
Bought2,242$8.92$20k
2026-05-20Flanagan Glenda Jcluster
Director
Bought6,100$8.33$51k
2026-05-19Ruiz Giselcluster
Director
Bought6,151$8.13$50k
2026-05-19Coon Stephaniecluster
Chief Strategy Officer
Bought5,895$8.42$50k
2026-05-19Amoo-Gottfried Kofi Owusucluster
Director
Bought2,375$8.45$20k
2026-05-18Cyr William B.cluster
Director
Bought6,000$8.52$51k
2026-05-18McKeon Kathryncluster
CMO and GM, Butter
Bought604$8.28$5k
2026-05-18Kennedy Kelly J.cluster
Director
Bought2,500$8.40$21k
2026-05-18Pappas Peter Nicholascluster
CSO and President, Eggs
Bought3,500$8.51$30k
2026-05-18Holland Joseph Michaelcluster
Chief Supply Chain Officer
Bought12,484$8.00$100k
2026-05-15Post Denny Mariecluster
Director
Bought3,000$8.23$25k
2026-03-11Khoury Karl
Director
Bought5,000$18.45$92k
2026-03-04Cyr William B.
Director
Bought4,750$20.70$98k
2025-09-08OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
Sold100,000$50.96$5.1M
2025-09-03OHAYER MATTHEW
EXECUTIVE CHAIRPERSON
Sold245,000$51.64$12.7M
2025-08-19McKeon Kathryn
CMO and GM, Butter
Sold21,442$49.08$1.1M
2025-05-14Diez-Canseco Russell
PRESIDENT AND CEO
Sold33,872$33.98$1.2M
2025-04-16Diez-Canseco Russell
PRESIDENT AND CEO
Sold45,124$33.69$1.5M
2025-03-14Diez-Canseco Russell
PRESIDENT AND CEO
Sold36,653$31.48$1.2M
2025-02-14Diez-Canseco Russell
PRESIDENT AND CEO
Sold44,970$35.27$1.6M
2025-01-22Bal Joanne
GC, SEC. AND HEAD OF IMPACT
Sold28,246$45.10$1.3M

Showing the 25 most recent of 30 filings for VITL in the last two years. The full history, the price chart with every buy and sell marked, and daily updates are in the members browser.

Most active insider buyers

InsiderRoleBuysTotal bought
Cyr William B.Director3$201k
Holland Joseph MichaelChief Supply Chain Officer2$200k
Flanagan Glenda JDirector2$102k
Khoury KarlDirector1$92k
Ruiz GiselDirector1$50k
Coon StephanieChief Strategy Officer1$50k

See VITL on the chart

Every insider buy and sell for VITL plotted on the price, the full two-year history, cluster scores and daily updates — in the members area, $29/month. A free quarterly sample of the whole dataset needs no account.

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Data from the SEC EDGAR ownership filings, refreshed daily. Only open-market purchases (transaction code P) and sales of $1M or more are shown; grants, option exercises and tax withholding are excluded because they run on schedules set years earlier. Not investment advice.